users of VK products
and services in Russia
and services in Russia
79 000 000
of Russian internet users
>95%
High results achieved through smart targeting algorithms
Banner and video ads
For scaling up to a new market and maximizing audience reach across all VK products and VK Ad Network
Ad format
VK Ads selects the most
conversion-driven creative,
using special algorithms
conversion-driven creative,
using special algorithms
Modern and effective
ad formats
ad formats
Integration with Other Services
VK Ads enables promotion of apps from Google Play, App Store, RuStore, Huawei AppGallery and supports integration with the mobile trackers AppsFlyer, Adjust, Tenjin, Singular, etc.
Advertising on RuStore
Exclusive placements on the main page, in search, and sections of the first Russian app store
Game of Khans: How to Increase Player Retention and Reduce CPI for an RPG
Developer: DreamPlus Games
Goal:
Increase 1d and 7d Retention Rates
Increase 1d and 7d Retention Rates
Tools:
Target actions – App Install and In-app Conversion
Target actions – App Install and In-app Conversion
Targeting:
males aged 18 to 75;
imported audience;
app category.
males aged 18 to 75;
imported audience;
app category.
Result:
• A 40% increase in the 1d Retention Rate
• A doubled 7d Retention Rate
• A 40% increase in the 1d Retention Rate
• A doubled 7d Retention Rate
Cloud City: How to Cut
a MMORPG CPI by 1.5 times
a MMORPG CPI by 1.5 times
Developer: JunHai Games
Goal:
CPI < $0.2
CPI < $0.2
Tools:
- Target actions – App Install and In-app Purchase
- AI video generation for ads
Targeting:
- males/females aged 18 to 75;
- imported audience;
- placements: RuStore, VKontakte, OK.
Result:
CPI = USD 5.65
1d ROAS = 13.24%
7d ROAS = 45.17%
CPI = USD 5.65
1d ROAS = 13.24%
7d ROAS = 45.17%
Idle Green Button: how to reduce CPI for casual game by 30%
Developer: Mamboo Games
Goal:
CPI < $0.2
CPI < $0.2
Tools:
Target action "App installs"
Target action "App installs"
Targeting:
men and women aged 12 to 75
men and women aged 12 to 75
Result:
• CPI decreased by 30%
• 10% more installs
• CPI decreased by 30%
• 10% more installs
Display locations:
all VK projects
all VK projects
Path of Immortals: Survivor: more than 115 000 installs of the game with a high Retention Rate
Developer: Mechanist Games
Agency: Rocket10
Agency: Rocket10
Goal:
Retention Rate 1d:
> 40% (Android); > 48% (iOS);
Retention Rate 7d:
> 16% (Android); > 23% (iOS).
Retention Rate 1d:
> 40% (Android); > 48% (iOS);
Retention Rate 7d:
> 16% (Android); > 23% (iOS).
Tools:
Target action "App installs"
Target action "App installs"
Targeting:
• men and women aged 18 to 45 from Russia;
• by interests: "Mobile games", "Games";
• by key phrases related to the game genre and character specifics
• men and women aged 18 to 45 from Russia;
• by interests: "Mobile games", "Games";
• by key phrases related to the game genre and character specifics
Result:
• 115,000 installs;
• Increased the Retention Rate 1d by 5%
• Fulfilled the plan for the Retention Rate 7d
• 115,000 installs;
• Increased the Retention Rate 1d by 5%
• Fulfilled the plan for the Retention Rate 7d
Myths of Moonrise: increasing ROI when promoting a mobile RPG
Developer: StarFortune
Agency: Wanzhong
Agency: Wanzhong
Goal:
Increase ROI and Retention Rate
Increase ROI and Retention Rate
Tools:
Target action "In-app purchases"
Target action "In-app purchases"
Targeting:
• men and women aged 18 to 75;
• by interests: "Games", "Mobile games";
• for the custom audiences: users similar to those
who made a purchase.
• men and women aged 18 to 75;
• by interests: "Games", "Mobile games";
• for the custom audiences: users similar to those
who made a purchase.
Result:
• ROI increased by 272%
• Retention Rate increased by 17%
• ROI increased by 272%
• Retention Rate increased by 17%
Word games on Android: providing ROAS 7d higher than 20% for 4 months
Developer: OpenMyGame
Goal:
ROAS 7d > 16%
ROAS 7d > 16%
Tools:
Target action "app installs"
Target action "app installs"
Targeting:
• men and women aged 12 to 75;
different placements: VKontakte, OK,
VK projects, VK Ad Network;
• by interests: "Mobile games", "Casual games";
• by key phrases: brand, competitive and general queries;
• custom audience.
• men and women aged 12 to 75;
different placements: VKontakte, OK,
VK projects, VK Ad Network;
• by interests: "Mobile games", "Casual games";
• by key phrases: brand, competitive and general queries;
• custom audience.
Result:
ROAS 7d from 20% and higher
ROAS 7d from 20% and higher
Our clients
Agencies we work with:
How to promote your business on the Russian market with VK Ads?
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