users of VK products
and services in Russia
and services in Russia
100 000 000
of Russian internet users
>97%
High results achieved through smart targeting algorithms
Modern and effective
ad formats
ad formats
Banner and video ads
For scaling up to a new market and maximizing audience reach across all VK products and VK Ad Network
Ad format
VK Ads selects the most
conversion-driven creative,
using special algorithms
conversion-driven creative,
using special algorithms
Advertising on RuStore
Exclusive placements on the main page, in search, and sections of the first Russian app store
Idle Green Button: how to reduce CPI for casual game by 30%
Developer: Mamboo Games
Goal:
CPI < $0.2
CPI < $0.2
Tools:
Target action "App installs"
Target action "App installs"
Targeting:
men and women aged 12 to 75
men and women aged 12 to 75
Result:
• CPI decreased by 30%
• 10% more installs
• CPI decreased by 30%
• 10% more installs
Display locations:
all VK projects
all VK projects
Path of Immortals: Survivor: more than 115 000 installs of the game with a high Retention Rate
Developer: Mechanist Games
Agency: Rocket10
Agency: Rocket10
Goal:
Retention Rate 1d:
> 40% (Android); > 48% (iOS);
Retention Rate 7d:
> 16% (Android); > 23% (iOS).
Retention Rate 1d:
> 40% (Android); > 48% (iOS);
Retention Rate 7d:
> 16% (Android); > 23% (iOS).
Tools:
Target action "App installs"
Target action "App installs"
Targeting:
• men and women aged 18 to 45 from Russia;
• by interests: "Mobile games", "Games";
• by key phrases related to the game genre and character specifics
• men and women aged 18 to 45 from Russia;
• by interests: "Mobile games", "Games";
• by key phrases related to the game genre and character specifics
Result:
• 115,000 installs;
• Increased the Retention Rate 1d by 5%
• Fulfilled the plan for the Retention Rate 7d
• 115,000 installs;
• Increased the Retention Rate 1d by 5%
• Fulfilled the plan for the Retention Rate 7d
Myths of Moonrise: increasing ROI when promoting a mobile RPG
Developer: StarFortune
Agency: Wanzhong
Agency: Wanzhong
Goal:
Increase ROI and Retention Rate
Increase ROI and Retention Rate
Tools:
Target action "In-app purchases"
Target action "In-app purchases"
Targeting:
• men and women aged 18 to 75;
• by interests: "Games", "Mobile games";
• for the custom audiences: users similar to those
who made a purchase.
• men and women aged 18 to 75;
• by interests: "Games", "Mobile games";
• for the custom audiences: users similar to those
who made a purchase.
Result:
• ROI increased by 272%
• Retention Rate increased by 17%
• ROI increased by 272%
• Retention Rate increased by 17%
Word games on Android: providing ROAS 7d higher than 20% for 4 months
Developer: OpenMyGame
Goal:
ROAS 7d > 16%
ROAS 7d > 16%
Tools:
Target action "app installs"
Target action "app installs"
Targeting:
• men and women aged 12 to 75;
different placements: VKontakte, OK,
VK projects, VK Ad Network;
• by interests: "Mobile games", "Casual games";
• by key phrases: brand, competitive and general queries;
• custom audience.
• men and women aged 12 to 75;
different placements: VKontakte, OK,
VK projects, VK Ad Network;
• by interests: "Mobile games", "Casual games";
• by key phrases: brand, competitive and general queries;
• custom audience.
Result:
ROAS 7d from 20% and higher
ROAS 7d from 20% and higher
Contacts:
Head of BD Asia
Starova Natalia
WeChat ID:
nata_cheery
Our clients:
Agencies we work with:
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